White Ink Business Cards
White ink is a relatively recent printing development. Unlike simply printing a black background on white paper and then not printing over certain areas to give the appearance of white text, white ink is ACTUAL white ink that can print over a variety of substrates, even recycled and black stocks! The effect is unlike what you would get from the aforementioned traditional method – the white really pops and is immune from bleeding from other nearby colors. This means you get incredible sharp text, and patterns simply look wicked.
Whether you’re going for a simple black and white aesthetic, or you just want to open up the wonderful world of specialty substrates, white ink is the way to go, and is usually not THAT much more expensive than traditional 4-color printing. Even cooler, you can lay down a base of white ink and THEN put 4-color process over it! This means you can have full color graphics on recycled and colored stocks, as well as transparent clings! Seriously…white ink is the bomb and we’re predicting it’s going to be a huge trend in 2015!